Insights

    In this section of the site, we delve deeper into the insights of each of the key points within the executive summary, bringing the voices of our research respondents back into the work, while explaining key themes from the research and what it means for the brand.

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    Originality

    This overview looks at how the audience understands Originality, what ‘being an Original’ means and how this translates for the brand. 

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    Influence & Inspiration

    In this insights overview we look deeper into inspiring the audience, the importance of reflecting versions of themselves back at them and what this all means for adidas.

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    Bullseye Consumer

    Knowing who we’re talking to, and why, naturally matters. This section of the site presents the key reasons behind our bullseye consumer and how they as an audience can expand our own in-house power to make a difference.

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    Fuelling Possibilities for People

    Here we look deeper into how ‘possibilities for people’ actually translates which crucially reframing the idea of ‘inclusivity’ which feels hierarchical to the audience.

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    Fuelling Possibilities for Planet

    Here we look at the vast realm of sustainability and the expectations around it, what the audience want and need us to do and the implications when it comes to design.

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