Articles

    With these 'longer reads', we seek to bring extra depth to key issues within the findings, from understanding more around basketball in China, to how skate and the strategy unfolds to looking at an overview of Activism, again tying it into the strategic insights overall. Whether you want to know more about how best to behave like a Western Brand in China or how gaming and representation currently stands, these longer articles are the place to find those insights.

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    Activism & The Strategy

    In this article, we look at activism within the context of the strategy, how ‘involve, uplift & inspire’ plays its part and how ‘activism elsewhere’ can be very different to how we understand it in the West.

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    Western Brands & China

    Earlier this year we spoke to two key PSEUDO partners based in Shanghai about the Chinese market and what to be aware of when it comes to being an international brand operating in China.

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    Basketball in China

    In this article, we take a look at the seemingly never ending growth of basketball in China, the subculture of streetball, and where adidas fits in and what it can do next to make a difference.

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    Gaming & Representation

    In this article, we look at the culture of gaming, how the female gamer is treated within the realm and how better representation is being introduced to the sport by brands like RIOT NOIR and EA Sports.

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    Skate & The Strategy

    In this article, we look deeper into how the skate community views adidas skate, what they feel about skate being in the olympics and what they want to see from us as a brand in terms of connecting better to the culture moving forwards…

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